Your Path to Growth Starts Here
At Holloway Path, we guide you through the winding journey of building commercial success. With our expertise in strategy, project execution, and managed services, we create clear paths for business growth and transformation.
Navigating Complex Journeys with Clarity
At Holloway Path, we transform commercial complexities into opportunities for growth. With strategic planning, seamless execution, and expert-managed services, we clear obstacles and create structured routes to lasting business transformation.
Brand Strategy Development
Establish your brand’s identity, story, and positioning with tools like Brand Imprints, Archetyping, and V2MOM frameworks.
Go-to-Market Planning
Craft comprehensive go-to-market strategies that align product, sales, and marketing teams for maximum impact.
Lead Management Systems
Implement and optimize lead management programs to drive lead quality, streamline sales processes, and increase conversion rates.
Customer Segmentation
Identify, segment, and prioritize customer groups, enabling personalized messaging and higher engagement.
Email Marketing Campaigns
Manage email campaigns with tools like Adobe Marketo and Salesforce Account Engagement to nurture leads and enhance customer retention.
Social Media & Feedback Tools
Develop and manage social media campaigns while integrating feedback tools to capture insights and improve customer experience.
Why Walk the Holloway Path?
With proven experience and hands-on support, we’re more than consultants—we’re partners dedicated to your growth.
Expertise Across Disciplines
- Decades of success in marketing, sales, and product leadership.
- Proven ability to translate goals into scalable roadmaps.
- Skilled in turning strategic visions into operational realities.
Tailored, Data-Driven Strategies
- Competitive analysis to uncover opportunities and mitigate risks.
- Data-backed insights for informed and impactful decisions.
- Strategies designed to maximize ROI and business growth.
Certifiable Experience
- Recognized expertise through top industry certifications.
- Up-to-date with evolving technologies to keep you ahead.
- Certified in Salesforce, Adobe, Google, 6sense, and Sprout.
Seamless Execution & Support
- Comprehensive support from planning to implementation.
- Commitment to delivering fully realized solutions.
- Practical, hands-on guidance that drives measurable outcomes.
Who is Holloway Path?
Based in Minneapolis, MN, Holloway Path is led by Nathan Choma, a strategic leader with over 14 years of experience in marketing, product, and sales. Nathan has successfully guided teams at organizations across the manufacturing, retail, and consumer packaged goods sectors. He brings expertise in selling within B2B and B2B2C environments and has worked with companies of all sizes – from small businesses to large enterprises—transforming ambitious goals into tangible outcomes.
Strategic Leadership
Has built and managed high-performing teams, driving growth and creating lasting impact through tailored enablement and development initiatives.
Global Experience
Led successful market development across the world, cultivating partnerships and executing region-specific campaigns to drive international business growth.
Product Innovation
Guided product development from concept to market, ensuring launches exceeded performance expectations and met evolving customer needs.
Revenue Growth & Optimization
Directed initiatives that significantly increased revenue, employing strategic rebranding and focused business development to boost profitability
Operational Efficiency
Managed large-scale projects and budgets, streamlining operations to improve financial performance and ensure sustainable growth.
Integrated Marketing Execution
Oversaw comprehensive marketing transformations, aligning digital and traditional strategies to achieve substantial business results.
Nathan is currently available for consulting at Holloway Path and exploring select full-time opportunities.
To discuss collaborating for a full-time position within your organization, click below.
Ready to Start Your Journey with Holloway Path?
Let’s create a path to success together. Contact us today to begin your strategic transformation.