When Oxbow Projects came to Holloway Path, they were ready to grow – but stuck with a Squarespace site that couldn’t keep up. They needed more than a portfolio. They needed a flexible platform to showcase their custom design and build work, expand into eCommerce, and manage their site independently without escalating costs. Their vision was clear: sell handcrafted furniture while continuing to offer bespoke design services. But like many creative businesses, they were unsure how to make that vision work in a way that would scale.
Our first step was to map the way forward. Together, we developed a tailored wireframe that aligned their needs with a clean, intuitive user experience. By walking through each section of the site – from service showcases to a future-ready store – we ensured every detail served a purpose. Through regular working sessions, we gained alignment on design, functionality, and flow, creating a roadmap that felt true to Oxbow’s brand and goals. This collaborative approach allowed us to balance the artistry of their work with the practical needs of eCommerce and content management.
The final build on WordPress brings that vision to life. It includes a fully integrated eCommerce storefront ready for custom furniture sales, along with a streamlined services portfolio. To future-proof their growth, we also layered in a digital analytics foundation built for paid ads and audience segmentation down the road. As a bonus, we set up a branded Microsoft email domain, giving them professional communication tools from day one. The result is a scalable, cost-effective platform that gives Oxbow full control – no more struggling with limitations or unpredictable pricing.
This project reflects what we do best at Holloway Path: connect strategy, tech, and execution to help creative businesses grow with confidence. If you’re looking to move from stuck to scaling, let’s talk.
