About – Holloway Path

Bringing Clarity to Complex Paths

Holloway Path is an independent consulting practice focused on helping businesses align strategy, teams, and technology to drive real growth. Led by Nathan Choma, with over 14 years of leadership experience across marketing, product, and sales, Holloway Path guides organizations through the complexities of go-to-market strategy, system integration, and market execution — clearing the way forward when paths are unclear.

The name Holloway Path reflects this work — a holloway is a naturally formed tunnel where many paths meet, and like that, we help bring alignment and direction to businesses navigating complex challenges.

Proven Results, Backed by Real-World Leadership

Trusted Experience

Before launching Holloway Path, Nathan led strategy and execution for brands spanning multiple industries — from B2B manufacturing to tech and consumer products. Along the way, he’s built a reputation for aligning teams, creating actionable strategies, and delivering measurable results.

To the right, you’ll find personal endorsements from past colleagues and partners, reflecting the collaborative, focused approach Holloway Path brings to every project.

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While Nate possesses many positive business traits, one that sets him apart is his genuine care. This extends to his management style, brand-building ideas, consideration of customer experience, business relationships, and interactions with co-workers. The care and intention Nate brings to his work and relationships is admirable, and I am grateful for the times our work paths crossed.

Sam Thillen, Senior Brand Manager, Netrush

Thoughtful, collaborative, passionate, and driven—that’s Nate. During our time at Quality Bicycle Products, it was a pleasure to see Nate advance through multiple positions to ultimately lead the All-City brand. Nate is curious, always seeking to understand differing perspectives—a crucial leadership trait. He excels at working across departments, building effective relationships, developing solid strategies, and ensuring quality execution.

Tim Gallant, Associate Vice President of Product, Ergodyne

Nate is an inspiring, enthusiastic, and optimistic leader who seizes opportunities to learn and grow. He excels at collaboratively building comprehensive brand strategies with key stakeholders. Nate’s relatable yet professional demeanor stands out, and he has a unique skill set that combines strategy, business, marketing, sales, and product development, all supported by strong work ethic and a positive attitude.

Jessica Grenwis, Senior Director of Product Management, Ergotron

Working with Nate was always a pleasure. He evolved from a sales-specific role to managing the All-City brand. Nate has a comprehensive understanding of brand, finance, sales, and product, best described as multi-disciplinary thinking. He inspires others to perform at their best while ensuring that the impact of their work is aligned with the overall business goals.

Michael Brown, Head of Marketing, Ride with GPS

Nate is an incredibly gifted, compassionate, authentic, and charismatic leader. I’ve had the pleasure of working under his leadership across two organizations, and my decision to join the latter was very inspired by my positive experiences with him in the former. He is a talented communicator and diplomat who seeks true organizational alignment and forward momentum. Nate faces challenges with a can-do attitude and inspires his peers with positivity. He constantly finds new ways to improve himself, his teams, and his organization.

Joel Menk, Product Category Manager, RahrBSG